Women
travelling alone, either for work or leisure is on the rise.
Statistics reports prove women constitute nearly half the business
travel sector across the globe. If you are a hotelier, you have a
great opportunity to tap your resources to match the growing trend of
women-focused hospitality. It is time to look at your Hotel work orders and make your actions in attracting more solo women
travellers in making many changes in your property and also make sure
such changes appeal to men too. Also, tune-up your hotel software
that will help your staff to focus more on ideas to attract more
women travelers.
- Why is the need for female-friendly hotels? Before discussing the main subject, it is time for you to know why you need to gear up to make your hotel women-friendly. Undoubtedly, solo women travellers experience some creepy incidents which irritate such solo travellers. As a hotelier, you should be aware of the fact that the aspect of safety is of prime importance for solo travelling women.
- Considering these trends there are a few chain hotels have started introducing women-wings apart from offering other facilities. Such trends are catching up to attract solo female travellers. Is it not the right time for you to be in the mainstream and attract more women travellers?
- Read this short write up to know how to transform your property into a women-friendly point of reference and attract first-time women guests as well attract them to come back as repeat guests.
- Provide night-time airport pick-up: This feature will be a great boon for the women travellers, who reach your destination in the night hours. By adding this facility, you offer them a perfect safety and make your first impression as a lasting impression.
- Also, this seems to be a perfect way to greet your women guest after a tiring and long flight. Your action will be appreciated and you make them to feel your hospitality in a unique style right from the time they land in your destination. Make use of the recovery management software to track the guests who arrive on the night flights.
- Take safety measures: Most of the women travellers especially who are while travelling alone, look for the safety in their rooms. You need to ensure perfect –fire-exit, in-room safes, well-lit pathways, solid bolts to doors, cover parking on son. Such things when provided and informed in a nice manner go a long way in attracting such guests. Every feature you offer should be known to such guests and even be displayed near the bedside.
- Ask your house-keeping team to demonstrate these features at the time of arrival. This will increase the confidence levels of your female guests and make them feel that they are in a safe place. Always allot rooms for these travellers near the elevator and not on the side facing the main roads.
- Offer better comforts: Women, unlike most men, prefer to have the best comfort during their stay. They like the room which is colourful and have enough lights. More importantly, women travellers love quality bedding so that they can feel more at home. They value every bit of comforts you offer them whether it is small or big. Such things will surely create an impact on their minds and will be long-lasting in their memories and make them to become your repeat customers.
- If anyone comes with an infant, focus some extra attention on the infant and be prepared to offer medical assistance, it is needed. This is one of the great ways to attract businesswomen who carry infants while travelling to short distance places. This feature is a boon for the new mother with a child.
- Low-fat Food: Remember the fact that modern women are weight conscious and hence avoid food items that contain oils, fats. Hence prepare low-calorie food and offer them in their rooms. By this action, they are bound to feel that you are concerned about their health. Include lots of fruit items according to their preference. Add cereals in the breakfast and offer lemon tea and other low-calorie items after knowing their tastes.
- Fitness: Most of the women travellers are health freaks and hence providing a gym facility can be pretty useful in attracting women guests. Ensure your existing gym has free weights, spinning gadgets, yoga time. Ensure they get their privacy in the gym, as they are compelled to see some stingers in the gym. Providing some portable gym equipment in the room can be fantastic for solo women travellers.
- Offer women assistants: Many women travellers prefer to interact with other female individuals and hence, you can choose your women staff to assist these women guests especially for house-keeping, serving food and beverage and so on. Women travellers who feel less secured will welcome this move. You can also interconnect the rooms of the other solo women gusts staying in your property.
To
wrap up, it is the responsibility of every hotelier to make the women
travellers feel at home, comfortable and safe in your property. With
the growing trends of more female travellers, it has become essential
for you to transform your hotel in attracting more solo female
travellers. For making this female-friendly drive, use your women
staff to join in this bandwagon, so that they serve your women guests
with an empathy that can be rightly understood only by women.
As
a hotelier, you need to device new marketing strategies to increase
the traffic for solo women guests. Look for the exclusive websites
like Maiden-Voyage.com which has a network of women business
travellers from all parts of the world. This site rates all the
women-friendly hotels and makes sure your property is well covered in
the lineup. Things such as shopping, amazing location, cultural
attractions are some of the main things which are considered in such
ratings. Now, it is time for you to transform your property more
towards female-friendly and initiate all your focus to attract many
women guests who travel alone!
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